ica watermelon was founded in 2009 by the berlin based fahion designer Julia Knüpfer. Her designs are inspired by structures of nature and the artificial surrounding of the modern human being, a play between dream and reality.
Modern ecological fabrics meet traditional forms of handcraft. The beautiful pieces of the spring / summer collection 2012 are made for women passionate both about fashion and changing the world by consuming sensible. There is a story behind every piece of clothing – from the raw material to a sewed blouse.
ica watermelon tries to implement a holistic view on ecological fashion by using certified fabrics and producing fair and local in Berlin.
Soft and fuzzy sweaters are a big turn on for me. Instead of storing stuff into the abyss of my hard drive I am posting it here for everybody to enjoy, laugh at, get a stiffy, take the piss, be bored ....
